The Malak Estate Group
New contemporary home at dusk

Why builder experience matters on the listing side.

Before stepping into general real estate, I worked full-time for a national builder, where I was responsible for managing listings, guiding buyers through complex timelines, and ensuring each home was positioned and marketed thoughtfully.

That work earned President's Club recognition three years running and the Home Builder Award from 2023 to 2025. It also taught me how pricing, presentation, financing, and communication all work together to influence outcomes.

I've seen how much a thoughtful launch, clear positioning and patient buyer guidance change the pace of a project. I've also seen well-built homes sit because they weren't presented or marketed to their full potential. I bring that experience to builders and developers who want their homes represented the right way.

What I bring to your project.

Positioning and pricing

Pricing and product positioning informed by years of builder-side sales, so each home and floor plan meets the right buyer.

Launch marketing

Photography, listing presentation and a launch plan for single homes or full communities, built to create early momentum.

Buyer guidance to closing

Every buyer is guided from first visit through selections, walkthrough and closing, which keeps your timelines on track.

How we'd work together.

  1. Walk the project

    We tour the homes or community, talk through your buyer profile, timeline and goals.

  2. Position and price

    I bring a pricing and positioning plan grounded in local sales and new-construction experience.

  3. Launch

    We launch with strong presentation, targeted marketing and a clear showing plan.

  4. Sell through

    I manage buyers from inquiry to closing and report back to you regularly.

Questions builders ask

Do you represent single spec homes or only full communities?

Both. I work with builders on single spec homes, small infill projects and full communities across Greater Cleveland.

What makes new-construction listings different from resale?

New construction sells a plan, a lot and a timeline as much as a finished house. Buyers need guidance on selections, standard versus upgraded features, and build schedules. My background in new-construction sales means I know those conversations well.

Can you work alongside our on-site sales team?

Yes. I can support an existing sales team with marketing and buyer outreach, or lead listing and sales myself. We'll define roles clearly up front.

Which areas do you cover?

Cuyahoga, Medina, Summit, Stark, Lake and Lorain counties across Greater Cleveland and Northeast Ohio.

How do we get started?

Book a call and tell me about your project. From there we can walk the site together. Book a call.

Let's talk about your project.

Tell me about your homes or community and your timeline.

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